The traditional award show setup continues to be a popular choice for corporate and marketing events, because it combines all of the glamour of a black tie bash with the team spirit and panache of an industry celebration. The most success awards shows are those that are carefully organised to boost morale, inspire achievement, and bring employees together.
Even if times are tough and profit margins are thin – as they are for many businesses in the wake of the economic recession – giving back and showing recognition is all it takes to breathe life and fire into a team. The question is, what qualities do all influential and motivating award shows have to offer?
Keep reading for some valuable hints and tips from professional event planners and start designing your big show today.
The important thing to remember is that this is your event. It should be about the individuals, brands, or companies that you are trying to celebrate, rather than competing with bigger rivals. Establish a sensible budget and stick to plans that are suitable for your business. If you can’t afford to throw the bash of the century, keep things intimate and focus on delivering a flawless experience to a smaller number of guests.
Award shows are a good opportunity for businesses to gain some quality exposure for their brands. This kind of event is all about showcasing the strength and diversity of the company, so don’t be afraid to weave your logos, slogans, and marketing designs into the décor and promotional materials. You might even want to commission the creation of an updated logo to be used exclusively for the award show.
Social media is one of your most powerful tools, so don’t waste the chance to make memories of award shows last for longer. If you have the budget for it, hire a camera crew to create professional footage that can be uploaded to Facebook, Twitter, SnapChat, and at a later date. If you capture all of the drama and action, there’s no reason why you can’t use it as motivation at the next big board meeting or office appraisal either.
And last but not least, don’t forget to give your sponsors and affiliates some love, even if they are not taking to the stage on the night. There are lots of fairly simple, but very effective ways, to boost their presence at this kind of event. For instance, setting up HD displays and monitors is relatively easy if you already have a competent tech department. During slower moments, between awards perhaps, present sponsor logos and information on a changing slideshow.
by: Antony Hampel