The Australian event management industry has long been at the forefront of experiential marketing, trade shows, product launches, and other high profile event planning projects. It is because its leading figures are highly adaptable and open to change.
These event organisers and directors of product activations know that to stay on top, you need to be at the front of the queue when it comes to emerging trends. Event planning, perhaps more so than other industries, is very sensitive to cultural developments.
So, it is important for event organisers to have access to the best technology and tools available. Keep reading to find out what you should be ditching and upgrading.
These days, traditional paper and plastic tags are a little old hat. Not only are they hugely wasteful, from an environmental perspective, but they also look unsophisticated. Guests just don’t want to be walking around conferences with a name badge anymore. Digital smart codes and tags are the future of the industry, because they cannot be lost, tampered with, or copied.
Lots of event organisers cannot bear to see PowerPoint go, but it has been around for close to thirty years. It is a staggering amount of time for one piece of software, but the reality is that other tools have caught up now. Besides, guests want more than just a slideshow. They need dynamic images, video footage, live streams, music, and social media feeds.
Feedback is, of course, extremely valuable. It is a crucial part of working out how successful product launches, experiential marketing events, concerts, and other projects have been. If you are still handing out paper forms, though, you need to update. They take far more time and effort to complete than digital questionnaires and data is less likely to get lost too.
It might sound strange to see say that cash is outdated, but there’s no getting around the fact that it is on the way out. In fact, several European countries are actually trying to become ‘cashless,’ and rely on only electronic forms of payment (credit cards, Paypal, contactless). So, if you do not allow card payments on site, you are limiting your ability to make a profit.
Big, bulky programs have long been the norm at things that trade shows and brand expos, but they are not essential. Some guests are still clinging on to paper relics, but most agree that a digital booklet or online breakdown is much more convenient. Going paperless can save event organisers a tonne of cash. There are no printing costs, nobody needs to spend time distributing them, and it is much kinder to the environment.