At a time when many industries are still recovering and regrouping after the economic crash, it is more important than ever that the contribution of key players is recognised. This is why the popularity of industry award shows has soared in recent years.
Even if profit margins remain thin, rewarding staff and team members is a one of the most effective ways to boost morale and drive achievement. As all savvy business leaders know, happy workers are productive workers and what makes people happier than an awards show?
These top five tips for organising a successful awards show will help you plan an industry event to remember.
It is important to remember that planning an awards show should involve whatever feels right for your company. So, in other words, if you do not have the capital to invest in a huge soiree, keep things simple. Establish a realistic budget, be clear about what you can and cannot achieve, and communicate with suppliers – let them know where your limits lie.
This event is all about showing off the strength of the business, so do not forget to incorporate company logos, slogans, and designs. At its annual European awards show, brand development magazine Transform ensures that its logo is on every pamphlet and information sheet. It also picks a singular image to represent the event, making sure that it is drawn in the clean and minimalistic style which has become its trademark.
It is just as vital to recognise the investment of sponsors and affiliates, even if they are not taking to the stage. This is where things like HD displays and monitors can come in really handy. At quieter points in the evening – in between awards, perhaps – it can be very effective to display a changing roster of sponsor and affiliate logos.
You will be surprised at how cost effective great event lighting can be and how easily it can transform a room. It is also great for making sure that all guests feel like a part of the action. This is why it is important to budget for things like moving lights, uplighters, and haze machines.
Do you really want to spend weeks planning an awards show and have no lasting evidence of it once the final accolades are handed out? Of course not, so make arrangements to have the event captured on camera. There are so many great ways to use the footage too; just think about how motivational it could be at the next big board meeting or office appraisal.
by: Ant Hampel