All of the top companies in the world trust their events to professionals – event coordinators- who have the knowledge and experience in organizing successful events that improve the company’s image and achieve desired results.
But does every corporate event need an event coordinator?
It’s a fair question, and one that is often asked by small-to-medium business owners who think that they can manage an event by themselves. But in reality, there are multiple reasons those multi-million dollar companies seek out professional event planners to do the job properly, and here are three of the main ones that you should also take into account:
Sticking to the Budget
Although it may seem that you or one of your employees can handle the task themselves, usually the money you save not hiring a professional comes back as double expenses when you have to overpay for venues and services, while in the end being left with a mediocre event.
Experienced event planners know the industry like the back of their hand, which means that after you’ve went through the initial planning phase where you explain your needs and set a budget, the event planner can use his experience to turn your vision into a reality, finding the best possible deals along the way.
Who, if not a professional event coordinator will have the right connections that can get you the best venues and suppliers with affordable price tags?
You Can Focus On What You Do Best
You can always make up for financial losses, but you can’t make up for lost time. And spending it doing something that’s not your specialty, not the thing you make a living from, is simply not smart.
When you allow a professional event coordinator take over the planning process, you are left with time on your hands to run your business – this way the expense of hiring an event planner becomes miniscule, when you consider how much you potentially increase the profits of your business by being able to focus on your day-to-day tasks.
Providing an Outside View
There’s an old proverb that goes “one can’t see the forest through the trees”, and sometimes that is more than true when it comes to the world of business events.
Whether you’re preparing for a product launch, or simply organizing a conference, the event coordinator can play the role of the person who comes in from the outside and provides a fresh perspective on your plans.
When you count in the experience that an event coordinator has organizing events just like yours, it’s easy to see how much of a difference he can make – when you know your company and your product best, it can sometimes become even easier for you to miss out on an essential detail simply because you were to close to the project yourself.